By We know that business development execution is the link that unites the strategies you have planned as a company and the results of success that you hope to obtain, so here we share a few tips for executing the perfect business development strategy.
1 – Involve Top Management
It is important to remember that strategic execution is not an isolated action but a process that includes all the units of the organization, so it is essential that a strong commitment is generated to carry it out, starting from the top of the organization chart and this way realizing the strategy through the organization. Achieving the commitment of all staff towards a common goal is a challenge, however, if the leaders of the company are involved, understand the strategy and know how to motivate the team the execution of the initiatives will become part of the organizational culture.
2 – Determine Clear Goals And Communicate Them!
From the planning of the business development strategy, it is fundamental that it is understandable at all levels, in the same way, each of the tactics and activities that compose it to be understandable for all organizational levels. It is very important that the team understands the relevance of the business development strategy and the impact it has on the company, so that they feel identified and committed.
Communicating business development strategy is just as important as planning it. Try to transmit it by adapting the message according to the audience and it will be different how to communicate it to the senior managers or shareholders than to the managers or the operating staff. Of course, always take care that the message is consistent throughout the organization.
3 – Make Sure All Persons involved Know Their Responsibilities
As an essential part of the implementation, it is the correct delegation of tasks and responsibilities to each team member. Carrying out the implementation of the strategy is comparable to a project which depends on time, resources and people who perform each activity, therefore, an important part of the success lies with each of the collaborators.
In order for them to carry out their tasks in a timely manner to contribute to the success of the execution of the business development plan, it is of great importance that each person knows the scope of their responsibility and that there is effective communication between subordinates and the direct boss.
4 – Establish Appropriate Indicators
Time is a critical element in strategic business development execution, so it is important to use it in the most efficient and profitable way for your company. When establishing the indicators that you will be monitoring during the execution phase, make sure they are the ones that will give you the guideline and clarity you need to know the advances and challenges that are being presented in the process. Make sure that the figures obtained reflect the objective for which the strategy was planned in the first place, in this way, you will know if you are complying with what was designed and if this planning is yielding the expected results for the organization.
