Search Engine Optimization (SEO) is a set of measures to optimize a web resource in accordance with the requirements of search engines (Google, Yandex, Bing, etc.) to improve its position in search results You can also visit justoctane seo services boca raton.
As a rule, search engine optimization is implemented with the aim of increasing traffic, attracting potential customers, branding and, accordingly, the subsequent monetization of a web resource.
Search Engine Optimization Goals
Search engine optimization belongs to the category of universal promotion methods that can work both for branding and for sales. Nevertheless, there are 5 most common goals for which a business begins to optimize a site for search engines:
Increasing the volume of traffic of potential customers.
Strengthening loyalty from the target audience.
Tracking data about the behavior and interests of the target audience.
Increase your conversion rate and drive revenue growth.
Search Engine Optimization Methods
In modern realities, SEO belongs to the category of one of the most expensive and time-consuming channels for attracting traffic, but there is little that can compare with them in terms of efficiency. This is due to the number of works, which include both the reworking of the web resource code and the purchase of links on thematic portals to increase the citation index (“CI”) of the site.
Methods of internal search engine optimization:
Filling the web resource with thematic content containing keywords (user requests for which they are looking for goods / services in search engines).
Optimization of the code and internal content to increase the speed of loading and operation of the web resource.
Setting up caching and data compression both on the client side and on the server side.
Adaptation of a web resource for portable devices (reworking the structure and external design, code reduction, elimination of unnecessary code elements).
Validation of a web resource – checking for errors, inactive tags, as well as compliance with established search engine standards.
Development of internal system files (sitemaps. xml, robot. txt, etc.) required for interaction with search engines.
Organization of internal linking between the pages of the site to improve the convenience of users navigating the site.
Adjusting or creating Meta tags needed for indexing by search engines.
External search engine optimization methods:
Registration of a web resource in thematic directories.
Exchange and purchase of links on thematic portals to increase the citation rate.
Promotion through PR channels (publication of press releases, news, articles, etc.).
Promotion through social networks (increasing the social activity of the enterprise).
Crowd -marketing – advertising products through recommendations / mentions of participants in the dialogue on forums, in social networks. Groups, etc.
Creation and promotion of satellite sites: corporate sites, blogs, news portals.
Also, as part of SEO promotion, it is planned to install analytics systems, such as Google Analytics, Yandex. Metrical and other analogues. Moreover, such systems will be useful not only for evaluating the effectiveness of promotion, but also for analyzing the target audience, its behavioral factors, interests and other data that can help increase sales growth.
Search engine optimization cost
The specifics of search engine optimization work does not allow allocating a fixed cost for the service. Each project has an individual level of competition in the search engine, a different range of work on internal optimization, as well as different prices for link mass and texts, determined depending on the specifics of the niche – the average cost of SEO can range from $ 300 to $ 3,000 per month . Thus, in order to calculate the exact cost of search engine optimization, a preliminary analysis of the site and its niche is required, as well as the development of a semantic core, in accordance with which the site will be optimized.