Surely you have heard the term UX, but what does this acronym stand for that has become so trendy in the recent years? In this post, my goal is to help you know the necessary details about UX design.
UX or User Experience is what a person perceives when he or she interacts with a product or service. We achieve a good UX by focusing on designing useful, usable and desirable products, which influence the users to feel satisfied, happy and delighted. In simple words, the UX Design is what a person perceives when interacting with a product or service.
It is very common, that the term UX is confused with the Usability or UI, but let’s make it clear here. Usability is an attribute of a good user experience and the UI or User Interface is what it interacts with. Let’s see it in the following examples;
There is a button that allows the user to interact with the system.
There is a button that allows the user to return, also tells him or her in what currency is the price and allows to select the amount, preventing errors.
It makes the user say Wow! for the reason that it has a description that tells the user what ingredients it has and also the allows the user to add it to his or her favorites to buy.
In all of the abovementioned cases, there is the UX design, the difference is that we can influence in creating a good UX when we plan for the optimal experience. UI allows to buy, Usability allows to prevent an error and UX is what the user perceives.
A good UX is achieved through human-centered design, which is the approach of knowing the needs of the users and aligning them with the business objectives and also taking into account the technical limitations.
The person who performs UX is known as a UX designer and as part of his or her responsibilities, he or she has to investigate what it is that people need to meet their goals and resolve their pain.
Among the activities that are carried out in the UX design are the following;
- Research (with stakeholders, ethnographic, 1-to-1 interviews)
- Testing (usability with the users)
- Experiments (A/B testing with prototypes)
- Data analysis (KPIs and metrics)
- Information architecture
A person who serves as a UX designer usually has the general knowledge of the following things beforehand;
- Psychology, Sociology or Anthropology
- Technology and Digital Product Development
- Communication and Marketing
- Business and Sales
- Industrial Design and Graphics